It’s the Christmas wish of every business owner.
But this year, Santa got back to us….
Santa may have been unwilling to work his magic and make certain that your business would do well this Christmas, but he was able to reveal some very clever holiday marketing ideas, which is pretty much like handing success over on a silver plate!
By implementing or even just taking inspiration from these holiday marketing strategies, you’ll be sure to have an evergreen ($$$) Christmas.
Why you should up your holiday marketing game:
The facts speak for themselves, did you know:
- 10-40% of yearly retail sales occur in the last two months of the year
- Consumers will spend near $120 billion with online retailers alone from Nov.1 – Dec. 31
- A third of shoppers reported that their holiday weekend purchases were primarily driven by promotions
- 80% of shoppers are influenced by something online before making a purchase – and it largely starts with a search engine like Google or Bing, highlighting the importance of keywords
- Nearly 30% of online holiday sales are from last-minute shoppers – so it’s not too late!
Now you know the holiday stats, you can use Santa’s holiday marketing ideas to make sure you get your numbers up and take advantage of the holiday season. There are many opportunities here and most can be adapted and applied to just about any business.
Most businesses make the classic mistake of not thinking about the holidays until they’ve arrived, so rather than telling you ‘you should have started planning months ago’, we’ll let you know what you can do right here, right now. There’s still a few weeks for you to pull your Christmas socks up and if you haven’t already, the time to act is NOW.
Santa’s holiday marketing tips:
Here we give you some of Santa’s holiday marketing tips that can be applied to just about any business…
Determine your discounts
Before you start picking your marketing team’s brain, first things first: Determine the types of discounts you want to offer.
Shoppers are all looking for the best bargains in town so you need to get competitive and creative.
- Offer one single, very valuable discount to get those bargain hunters in.
- Decide to have a series of short-term discounts and promotions that change every few days. This way, you could get shopper coming back, and back, and back again.
Gift suggestions using email marketing
Consumers’ emails are going to be bursting over the holiday season and they’re going to get used to that ‘delete’ button, gulp. You need to make sure your gift suggestions are daring and stand out from the crowd. Prepare your email campaign ASAP, offering ‘the best gift ideas’ and better yet, offer discounts for bundled purchases.
When it comes to email marketing in the holiday season, email subject lines need to be creative and quirky.
Example email subject lines to catch attention:
- [name] – just another Christmas promotion clogging up your inbox
- Jingle Your Way to Savings! HOHOHO Coupon Enclosed
You get the idea…
Include free shipping
Holiday promotion ideas can also include shipping discounts.
It’s predicted that more than half of holiday orders will include free shipping.
You know what that means – if you’re an e-commerce business owner, make sure you’re keeping up with your competition. If your competitor offers free shipping and you don’t, it’s pretty obvious which one the customer will choose.
There’s no use in having free shipping and no one realizing until they get to the check-out page. Make sure your customers know about it. Pop it in your marketing emails and shout it out to the world.
Raise your holiday spirit level
Give customers what they want.
Whether it’s shop window decorations or Christma-fying your website, let it go, let it gooo!
For those with physical products, you could offer a special holiday gift-wrapping service.
Here at Lending Express, we help businesses to get tailored business loans to suit their needs. Trying to make loans Christmassy is certainly a challenge, so what did we do?
We simply updated our adverts to a more Christmassy theme – here are a few snapshots from the ad:
It just goes to show, the Christmas theme can be applied to anything and everything.
Up your social media game
Of course, you’ll want to increase your social presence gearing up to the holidays, we suggest looking into more niche social media channels like Quora, Reddit and Pinterest. These channels are often forgotten, but they’re riddled with customers waiting for you to grab their attention. Choose a channel best suited to your product or service and get marketing.
Don’t forget keywords
Seeing as 80% of shoppers are influenced by something online before making a purchase, you’ll want to focus on your SEO (search engine optimization). Nowadays, we’re all walking around with a personal shopper, teeming with reviews and recommendations AKA our phones. Who isn’t guilty of typing in Google reviews on certain products/services before purchasing?
This is why SEO is so important for your business.
You’ll want to make sure that when someone is looking for your type of product or service, that yours is right at the top of the search engine.
Side note: SEO is a slow process, we want to be real with you here, you won’t see immediate results, but give it some time and you’ll see your efforts paying off in a few months down the line and at the very least be more prepared for next year’s holiday season.
Don’t forget about staff and inventory!
It’s always crazier than you can remember!
Make sure you have enough staff (even if that means hiring extra employees). Increased activity will mean more stress on current employees who may not be able to cope with the added pressure. Customers don’t like excuses ‘order volume is high so you may experience slower response times’ – this won’t cut it, especially when Christmas is around the corner.
They certainly won’t be happy if you run out of stock, and neither will you be. There’s nothing worse than having the leads, and then not having the product to supply!
Running out of stock is not only bad for your reputation but it can also harness a lot of unwanted negative reviews which could harm the future of your business. Make sure you don’t get yourself into this sticky situation – be prepared for the influx of customers…
If you need an equipment loan to cover inventory costs or a line of credit to hire more employees, now is the time to act!
With Lending Express, you can get a fast business loan in as little as 3 hours! Compare lenders, and make sure you get matched with the right lender for your needs.
Use ads that demand attention
There is something for everyone, the sky’s truly the limit at Christmas, so it’s time to get those creative juices flowing! Play on emotion, tap into nostalgia. Users aren’t just shopping for gifts, but for memories.
Make sure to take advantage of retargeting ads as well. You’ve probably forgotten about that shopping cart you created last week or the item you put on your wishlist months ago. A retargeting ad is a gentle reminder that that product is still sitting there.
And there you have it! Wishing you a very Merry Christmas!
Disclaimer: The information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.